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Iliniza

Iliniza - Branding Project

2023

Industry: Finance & Investment.

Objective
Develop a brand identity that conveys trust, stability, and financial innovation, positioning Iliniza Investments as a forward-thinking and reliable firm in the competitive investment landscape.

Creative Approach
Inspired by growth, resilience, and strategic vision, we crafted a visual identity that merges financial strength with natural symbolism. The logo integrates sharp, upward-trending bars reminiscent of stock market charts, representing financial growth and market dynamics, with the peaks of Iliniza Mountain, symbolizing strength and long-term stability. The color palette balances deep blues and refined metallics, evoking professionalism and confidence, while sleek typography reinforces a modern and sophisticated aesthetic. Clean, structured layouts and subtle gradients enhance the brand’s polished and strategic appeal.

Key Outcome
A distinctive and credible brand identity that reflects Iliniza Investments’ commitment to financial success, stability, and innovation, making it a trusted partner in the investment sector.

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