Industry: Running & Performance Gear
Objective
Establish a brand that embodies the relentless spirit of runners—those who push forward, mile after mile, regardless of the terrain or conditions. Doluma is a mindset, a commitment to movement, and a tribute to the discipline and endurance of every runner.

Creative Approach
Inspired by the rhythm of running and the unbreakable connection between mind and body, we developed a sleek and modern identity rooted in motion. A dynamic typographic system conveys speed and energy, while a refined color palette balances boldness with precision. Subtle gradients and fluid compositions evoke the sensation of progress, mirroring the way every stride propels a runner forward.

Key Outcome
A high-performance, visually striking brand that fuels and inspires runners at every level. Doluma’s identity seamlessly translates across digital, print, and product applications, reinforcing its mission: to keep runners running.